Corporate Social Responsibility
Our Future Is Defined by What We Do Today
CSR in Our World
Our CSR program is built on four pillars, including: our employees, local communities, our suppliers and the environment. These four items represent the areas of biggest impact to our business and reflect where we want to be judged. To support and institutionalize our CSR efforts, we built a management structure around them. Today, we have a cross-functional CSR board that steers our activities to ensure a balanced drive, so all growth under each of these pillars makes sense and is distributed equally. Members of our CSR board come from Human Resources, Investor Relations, Marketing, Operations, Procurement and Quality Management. Our goal is to drive accountability and to make it public.
Building Credibility for Our CSR Programs
We care deeply about our CSR programs and want to share our progress with our customers, partners, suppliers and other critical audiences. Our customers ask us frequently how we’re doing, and they specifically question how we are protecting them. They want us to assess our program on a regular basis, and they want the foundation of our CSR programs to be third-party, auditable reporting as proof of our progress. To satisfy these demands, we selected the GRI (Global Reporting Initiative) framework for that reporting. The GRI is a widely accepted vehicle that allows us to evaluate performance improvements period-to-period within the same structure. And we can publish our results via GRI so anyone can review them at any time.
Moving Forward
We have several ongoing projects that will further strengthen three of our pillars, namely employees, local community and the environment. We are also doing major work on our supply chain to formalize risk assessment and to deliver this CSR dimension into our audit structure, bringing it on par with the other three pillars. CSR has become part of our daily vocabulary at ADVA Optical Networking, and it will remain a key area of focus where we will engage suppliers and customers in the future.
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