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The traditional focus on corporate social responsibility addresses only part of a broader sustainability understanding. At ADVA Optical Networking, we complement it with a more holistic view and a sustainability strategy covering several areas. Over the last three years, we’ve developed a triple bottom line approach with a focus on planet, people, and profit.

More than 250 documents and standards describe the many aspects of sustainability, including various ISO standards. These sustainability standards and documents overlap and are too complex for practical everyday use. This necessitates a common umbrella model which covers all relevant sustainability aspects. The aim of this model is not to replace all other standards but to give a guideline for the most relevant aspects.

 Sustainability forum chart

QuEST Forum, the standardization body who developed telecommunications’ version of the quality management standard ISO 9001, TL9000, developed such a model. It’s shown in the figure above. The model is also used by large network operators for vendor assessment and in the Sustainability Initiative of QuEST Forum, where it’s used for anonymous self-assessment and comparison.

Man typing on a laptop

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